Become at pro at Location Targeting, Retargeting, Programmatic/RTB Process, Contracts, Research, Ad Blocking and more
Understand advanced digital marketing topics
Fully understand how location targeting works, GPS targeting, and beacons
Understand how retargeting works, and how advertisers serve you a message
See what a bid request looks like and the data it contains
Find out where to get the best research for your campaigns
Become a pro at contract negotiations
Understand how ad-blocking works, the history behind it, and how the industry is adapting
Run a social media marketing campaign
Facilitate a social listening exercise
Hear first hand from industry professionals what's coming up in the world of digital marketing and digital advertising
Mon avis :
Sur le papier je suis un pro :)
Cette dernière partie de formation est beaucoup plus complète.
Finalement, j'ai ouvert mon esprit au métier de la publicité on-line et aux différents modes de rémunération associés.
Cela compète bien mes connaissances du monde du digital, je pourrais donc conseiller mes clients dans la mise en place de telles ou telles solutions de monétisations de leurs contenus.
#digital #advertising #Marketing #mooc
https://www.udemy.com/course/digital-advertising-marketing-301-the-professional-course/