Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
What is Header Bidding vs. Waterfalls and why is it important?
What is Viewability and how does it affect advertising buys?
What is Ad Verification and what companies offer that service?
What is Programmatic Advertising & RTB (Real Time Bidding)?
What does the future hold for the digital advertising space?
Learn from an industry expert
Analyze trends and news
Learn about an industry on track to be worth over $330B a year by 2021
Expand your knowledge to an intermediate - advanced level
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
Mon avis :
Deuxième partie de cette formation, nous entrons encore plus dans le fonctionnement de ces métiers.
Techniquement, les sujets sont assez pationnant aussi. Comment garantir aux annonceurs la bonne distribution de leur publicité ? Comment gagner plus d'argent avec notre inventaire ?
Une petite vidéo de présentation :
#digital #advertising #Marketing #mooc #RTB #Programmatic #Headerbidding
https://www.udemy.com/course/digital-advertising-marketing-201