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Dans ce blog vous trouverez à la fois des informations sur les dernières formations que j'ai eu la chance de suivre mais aussi une bibliothèque des lectures qui m'inspire et des informations professionnelles.

Vous trouverez aussi le texte écrit par mon papa sur sa captivité. 

Digital Advertising & Marketing 101: Take The Complete Guide

Mis à jour : mai 12


  • Full understanding of Digital Marketing foundations

  • A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeting and how to go about creating your digital advertising campaign.

  • The ability to think strategically about where and how to place ads

  • What we mean by marketing vs. advertising

  • An understanding of the complex way digital advertising companies work together

  • Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign

  • Learn from an industry expert

  • Analyze trends and news

  • Find out where to get more information about the advertising space

  • Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising

  • Understand what social media advertising is and means

  • Understand how digital advertising is different from traditional media

  • Be able to clearly and confidently present ideas to clients and co-workers

  • Learn about an industry on track to be worth over $330B a year by 2021


Mon avis :


Cette première partie est bon rappel sur le monde de la publicité, les acteurs fonctionnels et techniques.

Rapide à suivre et pertinent.



Digital Advertising & Marketing

#digital #advertising #Marketing #mooc


https://www.udemy.com/course/digital-advertising-marketing-101/

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