Full understanding of Digital Marketing foundations
A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeting and how to go about creating your digital advertising campaign.
The ability to think strategically about where and how to place ads
What we mean by marketing vs. advertising
An understanding of the complex way digital advertising companies work together
Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
Learn from an industry expert
Analyze trends and news
Find out where to get more information about the advertising space
Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
Understand what social media advertising is and means
Understand how digital advertising is different from traditional media
Be able to clearly and confidently present ideas to clients and co-workers
Learn about an industry on track to be worth over $330B a year by 2021
Mon avis :
Cette première partie est bon rappel sur le monde de la publicité, les acteurs fonctionnels et techniques.
Rapide à suivre et pertinent.